Saving our planet; one bag at a time

May 29, 2009

And the winner is recycled cotton!

With all the debate going on about what is really most environmentally friendly and what is less so and what is just greenwashing (where eco-friendliness is exaggerated or lied about. Sadly lots of people and companies are doing greenwashing. You keep reading ads about “recyclable” polypropelene, for example. Yes, in theory it is, but in practice not even 1% actually gets recycled), I just read an article which said

Cotton is good

Organic cotton is better, and
Recycled cotton is best!

So, folks, ask about our recycled cotton bags (write to me at Rajiv at Badlani dot com).

Not only are their really eco-friendly, but they also have a very, very attractive feel and look!

May 14, 2009

A reusable bag you will never forget

As an environmentally concerned person I tend to read news about plastic bags. One of the most common things I encounter are people who agree that plastic bags are bad, but lament the fact that it is difficult to remember to carry your reusable bag. Well, here’s a simple solution. Just tuck a couple of these into your pocket or purse, put a few into your car’s glove compartment and you’re always equipped to shop and not use any plastic bags.

We make tote bags, backpacks and overnighters as part of this range, all of which fold into convenient little pouches that you can easily carry wherever you go.

These aren’t on the website yet, but write to me ar Rajiv at Badlani dot com if you’d like prices and things. Do also look at the rest of our range at www.badlani.com/bags.

May 13, 2009

Branding. Essential and simple.

Trends, says futurist John Naisbitt, are like horses, easier to ride in the direction they are going.

Who would argue with this? Don Quixote perhaps, but marketing wisdom says go with the flow, it makes more sense.

The flow is going the ecological way. Most markets that have matured passed the novelty of the neo-capitalistic fascination with gimmicks and toys have become increasingly tired of novelty for novelty’s sake. Utility and common sense and good taste are back in fashion.

Studies show that most consumers prefer not to receive and carry home unnecessary packaging, and actually choose products based on the ecological impact of what they are buying.

Under these circumstances it makes sense for you to consider including cotton bags as part of your marketing strategy.

Like these savvy folks did. In the picture above you see a small selection of the branding activities we’re proud to have been associated with.

Here’s why. They get re-used as many as 500 times. Every time it gets re-used it acts as a walking billboard for your brand or for your message. In addition to just doing a passive reminder job like other stuff – for example a billboard – can, it also makes a proactive statement that the consumer who is carrying your bag endorses your decision to use a cotton bag as a promo device rather than some flippant giggle-once-and-throw-away thing.

Whether it’s a product or a service brand you are promoting, or an event, a fund raiser or a rock show, the same logic applies: Do stuff your audiences respect you for. Show that your actions prove your attitude.

Makes sense doesn’t it? David Ogilvy hit the nail on the head when he said “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”

Lets go on from there and agree that everything you do should meet with approval by your target audience. People don’t like what plastic is doing to their world. They approve of people who work towards solving this problem. You can plug into this by using a cotton bag as par of your communication.

But aren’t they expensive?

Not if you buy them direct from us in India. Come see our range at http://www.badlani.com/bags and discover to your delight how economical they are.

April 14, 2009

The Green Marketing niche grows during recession also

Advertising Age recently carried an article about how green marketing as a niche was saving advertisers and consultants from the overall recession. The green marketing area is a growth zone at the moment and Cincinnati based HSR B2B reported revenues growing by 30% in this zone.

Ogilvy North America has formed a new practice called the Greenery, which is helping clients such as DuPont, IBM Corp. and Motorola Inc. with green marketing initiatives.

“So many of our clients are ready for green,” said Carla Hendra, CEO of Ogilvy North America. “So we designed a total offering around helping clients associate their brand with the mission of being better at environmental management and policy, as well as promoting green products.”

But, Examiner.com’s Lisa Booth says greenwashing is becoming a growing concern: “Some companies are sincere in their efforts and want to make a positive impact by becoming more eco-friendly. However, there are businesses that have figured out that making consumers think they’re doing good can be just as beneficial. This dishonesty is known as “greenwashing.” Greenwashing refers to a marketing technique whereby a company falsely claims to have taken environmentally friendly actions.

The most harmful effect of greenwashing is that it takes away from those who are making difference by feeding growing green consumer cynicism. Eventually all eco-friendly companies might be placed under the same umbrella and our confidence in green maybe undermined”.

I see so many bag manufacturers use the word recycled and recyclable in relation to nonwoven polypropylene bags. This is an example of greenwashing. None of the bags are recycled and while they may be potentially recyclable, almost none are ever recycled in actual fact.

At Norquest we always advise customers looking for a green image to choose from a variety of nature based products we offer – cotton, organic cotton, recycled cotton, and jute. See the range at www.badlani.com/bags

April 3, 2009

Every celebrity endorsement helps the cause of reusable bags

Though it sounds so simple, a lot of people still have to catch on that using a reusable bag really makes a difference to our environment. 

It helps to have any form of publicity that promotes the idea and celebrities endorsing good ecological sense is a very useful step. 

Texas-based grocery store H.E. Butt Grocery Co. (H-E-B) is launching an April ad-campaign featuring Eva Longoria Parker discussing the impact of recycling and using reusable shopping bags. 

It will make so many indifferent people sit up and take notice and will definitely influence many star struck young girls to follow suit. 

In addition, H-E-B stores will be selling Longoria Parker-themed reusable bags at each of its locations, while also collecting plastic bags from customers for recycling. 

Way to go H-E-B, and way to go Eva! 

Lots more businesses could benefit from using reusable bags to promote their brands by showing their ecological concern. See www.badlani.com/bags to see how affordable and economical they can be.

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