Archive for 'Environment'

We design artwork too!

Being in the business of promotional bags, most of the inquiries we get are for your conventional promotional bags with prints that are either company logo’s and/or names and occasionally names of special events. Its not as if we don’t enjoy working with these; we love to… every new inquiry and every new prospective client comes [...]

Say YES to PLASTIC? NO Not Really!

June 11th… A day we have all been waiting for; FIFA kicks of the 2010 World Cup in South Africa. 1 month of pure excitement and finally something to look forward to at the end of the day!
The newspapers have been full of stories and articles that have been used to build up the furore [...]

World Environment Day!

It’s been 38 years now, this being the 39th, since the United Nations General Assembly stepped forward in an effort to make our planet a better place to live in; an effort to promote environmental issues that if taken care of would guide the present to a sustainable, prosperous and safer future; an effort to awaken [...]

And the winner is recycled cotton!

With all the debate going on about what is really most environmentally friendly and what is less so and what is just greenwashing (where eco-friendliness is exaggerated or lied about. Sadly lots of people and companies are doing greenwashing. You keep reading ads about “recyclable” polypropelene, for example. Yes, in [...]

A reusable bag you will never forget

As an environmentally concerned person I tend to read news about plastic bags. One of the most common things I encounter are people who agree that plastic bags are bad, but lament the fact that it is difficult to remember to carry your reusable bag. Well, here’s a simple solution. Just tuck a couple of [...]

Branding. Essential and simple.

Trends, says futurist John Naisbitt, are like horses, easier to ride in the direction they are going.
Who would argue with this? Don Quixote perhaps, but marketing wisdom says go with the flow, it makes more sense.
The flow is going the ecological way. Most markets that have matured passed the novelty of the neo-capitalistic fascination with [...]

The Green Marketing niche grows during recession also

Advertising Age recently carried an article about how green marketing as a niche was saving advertisers and consultants from the overall recession. The green marketing area is a growth zone at the moment and Cincinnati based HSR B2B reported revenues growing by 30% in this zone.
Ogilvy North America has formed a new practice called the [...]

Every celebrity endorsement helps the cause of reusable bags

Though it sounds so simple, a lot of people still have to catch on that using a reusable bag really makes a difference to our environment. 
It helps to have any form of publicity that promotes the idea and celebrities endorsing good ecological sense is a very useful step. 
Texas-based grocery store H.E. Butt Grocery Co. (H-E-B) [...]

Just too much plastic for us to handle

Toronto’s tap water is some of the cleanest in the world and subjected to more filtration and safety regulations than bottled water.

But, for Torontonian consumers that’s not enough. Before tap water would be accepted as the absolute cleanest choice, the perception that bottled water is cleaner and healthier had to be quashed and the environmental [...]

The great thing is - they’re thinking about what to do about plastic bags!

I’ve long admired Britain’s The Independent as being one of the more thinking news entities. This brilliant and thoughtful article by Michael McCarthy, their Environment Editor (how many other news bodies even have an Environment Editor?) proves me right.
Why are we asking this now?
Because yesterday the Government’s anti-waste body, Wrap, announced that [...]

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