Archive for 'Environment'
British Prime Minister Gordon Brown looks at a Norquest Bag
Every so often a pleasant surprise arrives in your mailbox.
This morning it was a friend and customer in England Simon Hawthorne sending us a picture of him showing one of our bags to British Prime Minister Gordon Brown.
“He’s very supportive of the reusable bag campaign” wrote Simon “and with all that’s happening – Zimbabwe, petrol […]
Posted: June 27th, 2008 under Environment, Branding, Happy customers.
Comments: none
Cotton bags can be babe-magnets. Women now prefer green.
Green is the sexiest concept around. As you read this story about Ferraris and Porsches taking a back seat to greener cars, let me tell you an even easier way to make your point. Grab a cotton shopping bag!
WASHINGTON: Forget that Ferrari, put away the Porsche, and junk the Jag, if you are haring after […]
Posted: June 9th, 2008 under Environment, Branding.
Comments: 2
Green marketing, green collar jobs. The lexicon of our New Age
Its World Environment Day today and an appropriate moment to acknowledge what is happening to awareness of environmental issues.
The last one year has seen a greater growth in awareness of environmental issues than ever before. Green marketing is now taken seriously by all but the most backward companies.
Even knowing this, because I read and write […]
Posted: June 5th, 2008 under Environment, Branding.
Comments: none
Burning plastic creates poisonous dioxins. Singapore should tax plastic bags and reduce usage feel citizens.
Singapore, unquestionably one of Asia’s best governed states, is facing a dilemma over the disposal of plastic bags. Burning them for energy was considered a convenient solution for the land-scarce territory, but the dioxins generated are now an issue of debate.
One concerned citizen, Ms. Bhavani Prakash, wrote to the Straits Times that it is time […]
Posted: May 27th, 2008 under Environment.
Comments: none
Students seek a ban on plastic bags
I’ve always been convinced that kids are more honest and sincere than us cynical old timers who’ve accepted the world for what it is and are willing to let things be the way they are. Kids are bright eyed and innocent and haven’t yet got around to assuming that change is impossible. So, they try. […]
Posted: May 21st, 2008 under Environment.
Comments: none
I wish I’d thought of that!
Today I saw a press release announcing that a childrens’ book called “My Bag and Me” had won the iParenting Media Award. What a great idea. I wish I had thought of it first. But I didn’t and they did and I wish them great success with it.
Here’s the press release:
iParenting Media Awards announced […]
Posted: May 15th, 2008 under Environment, Branding.
Comments: 1
The answer to “paper or plastic” is Neither!
Seattle’s mayor Greg Nickels and City Council President Richard Conlin have proposed a 20 cent “green fee” on all disposable shopping bags. It targets both paper and plastic bags at grocery, drug and convenience stores, says this story in LA Times. “The answer to the question ‘paper or plastic’ is neither: Both harm the environment,” […]
Posted: May 8th, 2008 under Environment, Happy customers.
Comments: none
Guerilla Marketing to new age consumers
“What sells?” I was asked the other day by a young lady, a budding entrepreneur, looking as though she expected some deep and secret insights from me.
Fortunately, I had a simple answer to give her: “Brands that people trust. Brands they associate with the good qualities they seek and a name they associate with the […]
Posted: May 1st, 2008 under Environment, Branding.
Comments: none
Green is the new black
People who still believe green thinking is restricted to niche players ought to read the brilliant and insightful article below from Infopedia.com (a Forbes company). It is a stark reminder of just how mainstream green thinking has become. Green is truly the new black, both in terms of fashion and now in terms of […]
Posted: April 10th, 2008 under Environment, Branding.
Comments: 3
Nevada students distribute 3000 reusable cotton bags
A Nevada school takes the initiative to make the Town of Truckee sensitive to the plastic bag issue. This story appeared on Nevada Appeal.com.
Dressed in green recycling shirts, sixth-grade students darted about in front of Truckee’s Safeway Friday afternoon, handing out reusable grocery bags and polling the community on recycling.
“I think if people see a […]
Posted: April 8th, 2008 under Environment, Branding.
Comments: none
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