Archive for 'Branding'

Imagine, boots from recycled plastic!!

Chilean industrial design student Camila Labra has invented a whole new concept of “environmentally sound” footwear.
She calls them Dacca Boots (after the capital of Bangladesh because they’ve banned plastic bags there), and they feature an extensive collection of ankle high boots - made mostly out of recycled plastic bags.
The boots are built by fusing several [...]

No minimums, complete customisation and total happiness. That’s what we promise our customers

And we deliver! Every time! Pennsylvania wine aficionados will now get a free wine bag made by us.
Mark, who runs http://www.PAwinetalk.com was concerned about the avoidable packaging used when people buy wine.
When he set out looking for a solution he found us. Here’s a testimonial he kindly sent us: “I wanted to get some reusable [...]

Retailers benefit from eco-friendly perception: Deloitte & Touche

Consumers are happy to pay more for green products and prefer to shop at eco-friendly retailers says this article from the Los Angeles Times. The easiest way to achieve that is to give away one of our eco-friendly reusable shopping bags. Each one get reused more than 500 times and the retailer’s logo is seen [...]

Add an element of fun or style to your reusable bags

I’ve been convinced of this for a while now. Even as more people begin to switch to reusable bags instead of plastic or paper bags, they’re not really satisfied with just plain jane cloth bags. That’s why we offer so many customization options to our customers.
This story from the Bristol Press highlights the point.

Customers were [...]

Start a new trend from Japan in your markets – minibags

The world’s fashion industry has recognised that Japanese street fashion often points the way to megatrends.
The latest story coming out of Japan is about the sudden popularity of mini-bags. It was carried in the Daily Yomiuri a couple of months back.
Entrepreneurs in countries where fashion is meaningful, would do well to read this [...]

What does your bag say about you?

Australian fashionista and media star Eisman Kathryn, who earlier wrote a bestseller titled how to tell a man by his shoes, has just released a witty sequel called How to Tell a Woman by her Handbag.
Here’s what the publisher’s website (Penguin Australia) says about it.
What does your bag say about you? Does your ‘it’ bag [...]

How sassy can YOU get?

You’ve got to admit that the F word makes that bag interesting and noticeable. If you’d like your own sassy statement on a bag, talk to us today! We’ll enjoy making them for you.
In this article from the Greenmuse.com website Nin J.A.Castle, Creative Director appears to imply that bags imported from the East are inevitably [...]

Americans are thinking greener

I just read about a national survey commissioned by a leading American retail chain Plow & Hearth where they found that half of Americans plan to purchase an environmentally friendly gift this holiday season.
Even more heartening, 66% of them are willing to spend between 10 and 25% more on green gifts.
Women (55%) are more apt [...]

Promotional bags easily score over all other promotional devices

To start with Barrack Obama earns a lot of subliminal brownie points every time somebody sees his candidature being promoted on an eco-friendly reusable promotional bag. The message is: This candidate values the environment and is promoting himself tastefully.

Whether you’re promoting a Presidential candidate or a product or a service, you can’t find a more [...]

The bad news about plastics continues

Despite industry assurances that plastics aren’t really bad, frightening news continues to emerge from independent research. The latest news (in todays New York Times) is about BPA - bisphenol-A — a chemical used in many plastics and epoxy resins now found in baby bottles and liners for canned goods.

In animal testing it was discovered to [...]

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