Every so often a pleasant surprise arrives in your mailbox.

This morning it was a friend and customer in England Simon Hawthorne sending us a picture of him showing one of our bags to British Prime Minister Gordon Brown.

“He’s very supportive of the reusable bag campaign” wrote Simon “and with all that’s happening – Zimbabwe, petrol […]

Green is the sexiest concept around. As you read this story about Ferraris and Porsches taking a back seat to greener cars, let me tell you an even easier way to make your point. Grab a cotton shopping bag!
WASHINGTON: Forget that Ferrari, put away the Porsche, and junk the Jag, if you are haring after […]

Its World Environment Day today and an appropriate moment to acknowledge what is happening to awareness of environmental issues.
The last one year has seen a greater growth in awareness of environmental issues than ever before. Green marketing is now taken seriously by all but the most backward companies.
Even knowing this, because I read and write […]

Today I saw a press release announcing that a childrens’ book called “My Bag and Me” had won the iParenting Media Award. What a great idea. I wish I had thought of it first. But I didn’t and they did and I wish them great success with it.
Here’s the press release:
iParenting Media Awards announced […]

“What sells?” I was asked the other day by a young lady, a budding entrepreneur, looking as though she expected some deep and secret insights from me.

Fortunately, I had a simple answer to give her: “Brands that people trust. Brands they associate with the good qualities they seek and a name they associate with the […]

People who still believe green thinking is restricted to niche players ought to read the brilliant and insightful article below from Infopedia.com (a Forbes company). It is a stark reminder of just how mainstream green thinking has become. Green is truly the new black, both in terms of fashion and now in terms of […]

A Nevada school takes the initiative to make the Town of Truckee sensitive to the plastic bag issue. This story appeared on Nevada Appeal.com.

Dressed in green recycling shirts, sixth-grade students darted about in front of Truckee’s Safeway Friday afternoon, handing out reusable grocery bags and polling the community on recycling.

“I think if people see a […]

Ever wonder why IKEA is such a respected and admired company? Its simple things like this that makes it happen.

Since IKEA stopped giving away free plastic bags – you either bring your own or buy one of their giant blue bags for 59 cents – the results have been dramatic.

Until March 2007, the company’s customers […]

Perception is reality. Not because people are shallow but because we, as humans, get so many inputs being thrown at us that we develop the ability to form decision making judgements on minimal input.
So when people see a company’s logo on a plastic bag, they conclude that here is a company that, knowing how harmful […]

I just read this fascinating article “9 rules of innovation from Google”. The most awesome statement there was “…believing that we can build a successful business without compromising our standards and values.” We all want to be good guys and those of us who have discovered that you can be a good guy and make […]