Archive for 'Branding'

World Environment Day!

It’s been 38 years now, this being the 39th, since the United Nations General Assembly stepped forward in an effort to make our planet a better place to live in; an effort to promote environmental issues that if taken care of would guide the present to a sustainable, prosperous and safer future; an effort to awaken [...]

And the winner is recycled cotton!

With all the debate going on about what is really most environmentally friendly and what is less so and what is just greenwashing (where eco-friendliness is exaggerated or lied about. Sadly lots of people and companies are doing greenwashing. You keep reading ads about “recyclable” polypropelene, for example. Yes, in [...]

A reusable bag you will never forget

As an environmentally concerned person I tend to read news about plastic bags. One of the most common things I encounter are people who agree that plastic bags are bad, but lament the fact that it is difficult to remember to carry your reusable bag. Well, here’s a simple solution. Just tuck a couple of [...]

Branding. Essential and simple.

Trends, says futurist John Naisbitt, are like horses, easier to ride in the direction they are going.
Who would argue with this? Don Quixote perhaps, but marketing wisdom says go with the flow, it makes more sense.
The flow is going the ecological way. Most markets that have matured passed the novelty of the neo-capitalistic fascination with [...]

The Green Marketing niche grows during recession also

Advertising Age recently carried an article about how green marketing as a niche was saving advertisers and consultants from the overall recession. The green marketing area is a growth zone at the moment and Cincinnati based HSR B2B reported revenues growing by 30% in this zone.
Ogilvy North America has formed a new practice called the [...]

Every celebrity endorsement helps the cause of reusable bags

Though it sounds so simple, a lot of people still have to catch on that using a reusable bag really makes a difference to our environment. 
It helps to have any form of publicity that promotes the idea and celebrities endorsing good ecological sense is a very useful step. 
Texas-based grocery store H.E. Butt Grocery Co. (H-E-B) [...]

Perception IS reality. Good guys DO finish first.

People judge you by what you do, not what you say.
Close your eyes for a moment. Now think of Rolls Royce. Or Mercedes, or Nike, or Toyota.
Each of these names evokes very clear thoughts, feelings, and images. They all have a strong corporate identity, or brand, associated with their name, and it is no accident. [...]

Research proves that promo bags give you the best bang for your advertsing buck!

According to a new research study conducted by the Advertising Specialty Institute (ASI), among businesspeople over age 21, revealed that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available. The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression [...]

Want consumer loyalty? Give your customers a canvas bag

Stanford marketing Professor Baba Shiv who was declared the Graduate School of Business Trust Faculty Fellow for 2008-2009, conducts research into consumer decision making processes.
Guess what his research established: According to surveys done by his graduate students, many shoppers say they are less likely to carry a retailer’s branded reusable bag into a competing store. [...]

Secret revealed: How to conquer the world

Can’t do it overnight, you’ve gotta work at it, one bag at a time, one customer at a time, but it pays off and pays off handsomely.
Not only does it earn you money and all the goodies that money can buy but it also gives you the satisfaction of being good human beings, able to [...]

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