Branding. Essential and simple.

Trends, says futurist John Naisbitt, are like horses, easier to ride in the direction they are going.

Who would argue with this? Don Quixote perhaps, but marketing wisdom says go with the flow, it makes more sense.

The flow is going the ecological way. Most markets that have matured passed the novelty of the neo-capitalistic fascination with gimmicks and toys have become increasingly tired of novelty for novelty’s sake. Utility and common sense and good taste are back in fashion.

Studies show that most consumers prefer not to receive and carry home unnecessary packaging, and actually choose products based on the ecological impact of what they are buying.

Under these circumstances it makes sense for you to consider including cotton bags as part of your marketing strategy.

Like these savvy folks did. In the picture above you see a small selection of the branding activities we’re proud to have been associated with.

Here’s why. They get re-used as many as 500 times. Every time it gets re-used it acts as a walking billboard for your brand or for your message. In addition to just doing a passive reminder job like other stuff – for example a billboard – can, it also makes a proactive statement that the consumer who is carrying your bag endorses your decision to use a cotton bag as a promo device rather than some flippant giggle-once-and-throw-away thing.

Whether it’s a product or a service brand you are promoting, or an event, a fund raiser or a rock show, the same logic applies: Do stuff your audiences respect you for. Show that your actions prove your attitude.

Makes sense doesn’t it? David Ogilvy hit the nail on the head when he said “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”

Lets go on from there and agree that everything you do should meet with approval by your target audience. People don’t like what plastic is doing to their world. They approve of people who work towards solving this problem. You can plug into this by using a cotton bag as par of your communication.

But aren’t they expensive?

Not if you buy them direct from us in India. Come see our range at http://www.badlani.com/bags and discover to your delight how economical they are.


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