Archive for May, 2009

How do you like this bag?

That’s a fabric I have created by weaving jute and cotton together. Almost everyone who sees it falls in love with its look and texture. Now, I’m trying to make it from jute and recycled cotton yarn.

And the winner is recycled cotton!

With all the debate going on about what is really most environmentally friendly and what is less so and what is just greenwashing (where eco-friendliness is exaggerated or lied about. Sadly lots of people and companies are doing greenwashing. You keep reading ads about “recyclable” polypropelene, for example. Yes, in [...]

A reusable bag you will never forget

As an environmentally concerned person I tend to read news about plastic bags. One of the most common things I encounter are people who agree that plastic bags are bad, but lament the fact that it is difficult to remember to carry your reusable bag. Well, here’s a simple solution. Just tuck a couple of [...]

Branding. Essential and simple.

Trends, says futurist John Naisbitt, are like horses, easier to ride in the direction they are going.
Who would argue with this? Don Quixote perhaps, but marketing wisdom says go with the flow, it makes more sense.
The flow is going the ecological way. Most markets that have matured passed the novelty of the neo-capitalistic fascination with [...]

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