Archive for April, 2009

The Green Marketing niche grows during recession also

Advertising Age recently carried an article about how green marketing as a niche was saving advertisers and consultants from the overall recession. The green marketing area is a growth zone at the moment and Cincinnati based HSR B2B reported revenues growing by 30% in this zone.
Ogilvy North America has formed a new practice called the [...]

Every celebrity endorsement helps the cause of reusable bags

Though it sounds so simple, a lot of people still have to catch on that using a reusable bag really makes a difference to our environment. 
It helps to have any form of publicity that promotes the idea and celebrities endorsing good ecological sense is a very useful step. 
Texas-based grocery store H.E. Butt Grocery Co. (H-E-B) [...]

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