Saving our planet; one bag at a time

February 3, 2009

Reusable bags go to the Academy Awards this year

The red carpet at the Academy Awards is going a little green this year. A reusable dry cleaning garment bag by Chicago-based Dry Greening will be the official “swag bag” for one of the Oscar after parties.

It marks the first time ever that a dry cleaning accessory will be featured in the gifting lounge at one of the premier Oscar after parties.

The bag on offer is a reusable dry cleaning bag that is both a tote for dirty clothes being brought to the cleaners and a hanging garment bag for clean clothes being picked up from the cleaners. The water-repellant non-woven design is made from 100 percent recycled content.

“I thought if people were willing to bring reusable shopping bags to grocery stores, then why not the dry cleaners,” says Ann Foley, president of Dry Greening and creator of the bag.

The bag will be part of the official Billboard Magazine/Children Uniting Nations Oscar After-Party Gifting Lounge and would be used as a “swag bag” for celebs to store other items they choose from the Gifting Lounge.

“A number of celebrities are very passionate about the environment, so the sponsors knew this bag would be a big hit with them,” says Foley. “Also, the Dry Greening bag is a very different type of gift because it’s more than just a bag; it’s about promoting a greener lifestyle.”

Celebs going green is great news. Many people follow what they do.

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