Saving our planet; one bag at a time

January 31, 2009

Research proves that promo bags give you the best bang for your advertsing buck!

According to a new research study conducted by the Advertising Specialty Institute (ASI), among businesspeople over age 21, revealed that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available. The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media. According to Nielsen Media data, says the report, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005.

Among key findings, results indicate that:

* 84% of people remember the advertiser on a product they receive

* 42% have a more favorable impression of an advertiser after receiving an advertising specialty

* 24% indicate that they are more likely to do business with an advertiser on items they receive

* 62% of respondents have done business with the advertiser on a product after receiving it

81% of all promotional products were kept because they were considered useful. Guess what’s considered most useful? Bags, of course!

Reason For Keeping Ad Specialty Item (% of Respondents, Multiple Response OK)
Ad Specialty Useful Attractive Information Reference Other
Bags

91%

34%

0%

20%

Writing instruments

91

12

5

18

Wearables

89

39

0

17

Glasswear/ceramics

86

26

6

24

Desk/office/business accessories

83

14

3

16

Calendars

77

31

6

16

Caps

76

37

1

32

Shirts

74

39

1

33

Recognition jewelry

31

38

0

54

Recognition awards

23

15

0

69

Source: Advertising Specialty Institute, January 2009

Additional findings included:

  • More than three-quarters of respondents have had their items for about seven months
  • Bags were reported to be used most frequently, with respondents indicating that they use their bags on average nine times per month
  • Bags deliver the most impressions, with 1,038 impressions per month on average
Number of Impressions Per Month
Ad Specialty Item Impressions/Month
Bags

1083

Caps

476

Shirts

365

Writing instruments

363

Desk/office/business accessories

294

Glassware/ceramics

251

Calendars

227

Recognition awards

221

Other wearables

64

Source: Advertising Specialty Institute, January 2009

Timothy M. Andrews, president and chief executive officer of the Advertising Specialty Institute, concludes that “…  this research advises marketers and business owners to invest in advertising specialties now more than ever… Ad specialties provide measurable results for a… reasonable investment… (and) are gifts that break through the information clutter, reach consumers on a personal level, and provide real impact in a creative way.”

And now, the best news: Come to www.badlani.com/bags and surprise yourself with how affordable these attractive bags can be! And as a bonus, earn extra goodwill as our bags will position you as being environmentally sensitive!!!

2 Comments »

  1. Very Cool Info - thanks….

    Comment by Gallant Promotions — February 1, 2009 @ 9:10 am

  2. Can’t wait for this. Thank you so much for the info.

    Comment by Jean — January 13, 2010 @ 8:38 pm

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