Saving our planet; one bag at a time

January 13, 2009

Secret revealed: How to conquer the world

Can’t do it overnight, you’ve gotta work at it, one bag at a time, one customer at a time, but it pays off and pays off handsomely.

Not only does it earn you money and all the goodies that money can buy but it also gives you the satisfaction of being good human beings, able to earn the liking and respect of other human beings.

The formula is simple, you’ve got to love what you do and the folks you do it for. If this seems like effort, you’re in the wrong game. Do yourself a favour and switch to doing something you enjoy and love.

This isn’t about CSR. CSR is reactive, while to do this you have to be proactive. CSR is mechanised, while this is about love, for which there is no software available except all the software humans are blessed with, mainly the ability to love.

We practice this every day and get much joy from it and love it when a customer writes in tells us that they could feel it too.

Thanks Natalia, for reminding us again today what we stand for.

And thanks again, Kaajal and Arjun and Disha for communicating this love to our customers, and thanks again Sanjiv and Alpesh and Jayendra and all the other folks at the factory and the office for making sure our customers get the products they like and that our logistics team get them to the customers bang on time.

Here’s what Natalia wrote when she sent in her picture from Italy:

Dear Kajaal,

Here you have a picture of me holding the bag and a picture of the bag in itself.
and here our comment:

The bags looks very nice and the quality is good as well!! Thank you so much for the good collaboration.

Best wishes, Natalia

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Powered by WordPress