Saving our planet; one bag at a time

October 25, 2008

Americans are thinking greener

I just read about a national survey commissioned by a leading American retail chain Plow & Hearth where they found that half of Americans plan to purchase an environmentally friendly gift this holiday season.

Even more heartening, 66% of them are willing to spend between 10 and 25% more on green gifts.

Women (55%) are more apt than men (45%) to purchase green products. Middle-aged (56%) and younger (54%) Americans are more likely than their older (40%) counterparts to purchase eco-friendly gifts. Those in the West (57%) are more likely than Americans in the South (51%), Northeast (49%) and the Midwest (42%) to buy green gifts.

How accurate is this finding? Pretty accurate it seems. A nationally representative sample of 1,001 Americans was interviewed by telephone via Ipsos’ U.S. Telephone Express omnibus. With a sample of this size, the results are considered accurate within ± 3.1 percentage points, 19 times out of 20, of what they would have been had the entire population of adults in the U.S. been polled.

Great news indeed. Indicating clearly that environmentally friendly behaviour is appreciated and respected by a very large number of American consumers.

Makes sense to consider reusable fabric promotion bags for your next branding or promotional activity. They are amazingly affordable (see www.badlani.com/bags and discover how affordable) and very attractive, and even more important, greatly appreciated by your consumers.

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