Archive for August, 2008

Savvy marketers will appreciate this trend

The trend I’ve been observing tells me that while the first move to reusable bags instead of plastic bags takes place on a pure utility basis, it quickly morphs into a move towards fashion.

Savvy marketers may consider moving straight into the fashion zone saving themselves time and money in the process of making their environmental [...]

Shopping bags go hi-fashion

From a humble utility item just a while ago, the shopping bag is quickly transforming itself into as much of a fashion accessory as anything else you wear to express yourself.
Today, carrying a smartly designed shopping bag is a powerful statement for people to make, as it visibly sets them apart from the less [...]

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