Every so often a pleasant surprise arrives in your mailbox.

This morning it was a friend and customer in England Simon Hawthorne sending us a picture of him showing one of our bags to British Prime Minister Gordon Brown.

“He’s very supportive of the reusable bag campaign” wrote Simon “and with all that’s happening – Zimbabwe, petrol and food prices, the credit crunch, he was very kind to give us the time”.

Though just substituting reusable cloth bags for plastic bags happens slowly, it is, I am glad to note, happening steadily too.

Five years ago, when we were starting this business, I had an uphill task even discussing this subject with people. Folks would look at me as if I were some radical greenie who was pushing an irrelevant agenda (Plastic bags for heavens sake, the world’s got so many problems, that kind of thing) but now I’m happy to note that everyone around the world is acknowledging that this is one of the world’s bigger problems and one that is easy to solve.

Having said that, this is a cause that still needs champions. If you’d care to do something, do write to me. I’ll be more than happy to work out a program tailor made just for you. Rajiv at Badlani dot com.

Stumble it!