Saving our planet; one bag at a time

June 9, 2008

Cotton bags can be babe-magnets. Women now prefer green.

Filed under: Branding, Environment — Kaajal @ 3:51 pm

Cotton bags are babe magnets

Green is the sexiest concept around. As you read this story about Ferraris and Porsches taking a back seat to greener cars, let me tell you an even easier way to make your point. Grab a cotton shopping bag!

WASHINGTON: Forget that Ferrari, put away the Porsche, and junk the Jag, if you are haring after that neighbourhood hottie. The rules of romance are changing where cars are concerned. Red and Black, the metaphoric ”babe-magnets” are out. Green is in. 

A new survey in the US sponsored by the Department of Energy and General Motors shows 88 per cent of women saying they would prefer to talk to a man with a new fuel-efficient car than a new sports car.

In other words, something like a Toyota Prius is the new ”babemobile” and will get you places a Porsche or a Ferarri (Tendulkar and Sanjay Dutt own one) can’t.

As for the Hummer — Harbhajan Singh’s preferred choice — it’s a bummer when it comes to winning hearts.

The gas hog is now considered so vulgar, gauche, and anti-social that its makers General Motors are considering selling it or discontinuing it.

The survey, conducted more than a month ago, also found that 36 per cent of Americans on the fence about buying a hybrid would be pushed to seriously consider one if gas rose to $4.00 a gallon — where it has already reached in some places.

Rising fuel costs will be a factor when choosing a car for 73 per cent of car buyers. Some 80 per cent of car buyers said they would prefer to talk to a fuel-miser than a fuel-wastrel.

There’s also lots of interest in a reality show similar to ”Project Runway” about designing stylish fuel-efficient and emissions-free cars, with the nearly three quarters of survey respondents saying they’d tune in.

The survey comes at a time Americans are moaning from coast-to-coast about soaring gas prices, although the $ 4 per gallon they pay is among the cheapest among developed nations — about half of what most Europeans pay and less than what Indians pay, even after the recent hike.

All in all, the new mood sweeping the west puts a big question mark on why Tatas, a thoughtful, conservative company, chose this time to go after the Jaguar and Land Rover.

The survey, which had a limited sample of 500, had its doubters.

”The girls around here like guys with big trucks,” joked one respondent from California. ”After all, anyone who can afford the gas for it must be making a bank.”

Seriously, everyone prefers people who do the right thing. And being seen with a cotton shopping bag is as right as it gets!

From an advertising and promotional point of view and from a branding perspective, I’m sure you see the awesome potential of a simple cotton bag with your logo on it.

Talk to us. You’ll be pleasantly amazed to know how affordable they can be.

4 Comments »

  1. Gas is already $4plus a gallon and it is really sad. I take the public transportation as much as I can but I live in LA which has horrible public transportation. Love the comments on cotton bags being chick magnets too.

    I love your blog and I just wanted to let you know about my new website. I would love to get your comments and feedback on it or perhaps maybe even a blurb on your blog about it as well. We sell eco-friendly home decor and lighting products, a lot of our products are reclaimed and biodegradable as well.
    -William
    http://www.worldlydecor.com

    Comment by William — June 10, 2008 @ 5:18 am

  2. Oh yes, public transport is the answer. The other day I read in a newspaper: an agriculturally thriving area in India will be diverting its maize and sugarcane produce for producing motor fuel. So, whither future?

    Thanks.

    Nanda
    http://ramblingnanda.blogspot.com
    http://remixoforchid.blogspot.com

    Comment by A. N. Nanda — June 25, 2008 @ 12:03 pm

  3. I think my next car will be electric. It is worth the short mileage radius to know that it is not gas powered!

    Comment by carrie — August 4, 2008 @ 9:09 pm

  4. Your first article is very attractive and helpful. You are thinking really very nice for cotton hand bags. Thanks!!

    Comment by Cotton Bags — April 7, 2011 @ 11:26 am

RSS feed for comments on this post. TrackBack URL

Leave a comment

Powered by WordPress