Saving our planet; one bag at a time

March 5, 2008

Businesses: Note how green positioning catches on

Filed under: Branding, Environment, Uncategorized — Kaajal @ 3:55 pm

Green marketing is here to stay

Unilever, in pursuance of a greener footprint, re-engineered their washing liquid Omo into a much more concentrated version that requires half the size of packaging the earlier version required. They called the new version Omo Small and Mighty.

Bingo! A new generic product category was born and there is now a multitude of brands launching a Small and Mighty version. This trend is here to stay.

Moral of the story: Green marketing is a smart thing to do. But consumers have become vary of greenwashing – making green claims that are just hot air. So, you have to put your money where your mouth is and show how you are really and meaningfully going greener.

One easy way to do this is to put your brand name on one of our reusable cloth bags. That becomes a walking billboard for your brand and tangible and visible proof of your green credentials.

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