Have you seen a site called Trendwatching? It’s a sensitive monitor of how things are changing in our world. I can spend hours reading their findings; they’re completely fascinating.

In one of their studies they talk of participation being the new consumption; about how for new age consumers, status comes from finding an appreciative audience (in much the same way as brands operate).

As evidence of this, look at what Lauren Bush (George W’s niece, who’s carving out a niche for herself that is building a huge identity for herself, not just as a president’s pretty niece) doing at www.feedprojects.org.

Go do a news search for her and see how powerful and impactful her simple actions have been.

If you are involved in supporting a great cause, there’s a lesson in there. Use a universally needed product to generate funds for your cause. Allow today’s new wave consumers to feel involved in your cause, even if the involvement is peripheral.

Have us design a Cause Bag for your cause. Put it on your website, put it on Amazon, put it on ebay, and expose your cause to the world with this easy-to-be-involved system.

Sell your Cause Bag at a hefty premium. Sell it between $ 50 and $ 100. Depending on the style and quantities involved we’ll do you the bag for probably less than ten bucks. A beautifully handcrafted high value looking bag that people will be proud to carry.

Each bag you sell will raise anything between $ 40 and $ 90 for your cause.

Each bag you sell will act as a walking billboard to generate awareness for your cause.

Each bag you sell will allow a new age consumer to feel a sense of having participated in addressing your cause.

Why wait? Let’s start now. Write to me at rajiv at badlani dot com. There’s a cause bag waiting to be made for your cause. See the vast selection at www.badlani.com.

Stumble it!