Cause Marketing — Good guys finish first

It’s a crowded marketplace out there. For every product or service you want to consider, there are hundreds of people you can choose from
How do you choose?
Other things being equal (product specs, convenience etc) you probably choose the people you feel the most trust in. Okay, having said that, how do you decide who to trust?
Remember, you are never going to have enough information and even if you did, you would never have the time to go through it – 99% of the time you end up taking a gut feel call.
You evaluate companies the same way you evaluate human beings.
If you see a human being do “good” things (help others, pick up trash, be considerate) you feel a greater sense of trust in them than people who just go through life focused on themselves with no time for others. Isn’t that true?
Works the same way for companies.
So, give your company the “trust” edge – associate yourself visibly with a good cause.
Put your logo on one of our eco friendly reusable fabric bags. What could be a better and more visible cause than the harm that plastic bags are doing to our planet? See the line at www.badlani.com/bags. You’ll be pleasantly surprised by how much your company’s logo on these elegant and economical reusable bags can improve your image.

Stumble it!Posted: July 21st, 2007 under Environment, Branding.
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