Archive for June, 2007

Why we do what we do

 Every once in a while it helps to remind oneself of why one does what one does.

Here are a few facts that will make you want to do the same thing: The BBC sponsored a site called THE PLASTIC PLAGUE – Here are some facts from there….

About four-fifths of marine trash comes from land, swept [...]

Reusable bags a potential viral marketing tool?

A few days back I got a mail from Sangha Banker in London. She saw our website and thought she’d like to work on something like what we do. Clearly saving our planet, one bag at a time is a concept that appealed to her.

I suggested she started a weblog, which she has. On her [...]

EcoLogic works for corporate branding

EcoLogic is the gentle art of being environmentally right by using simple common sense.
Which corporation doesn’t want to be perceived as caring and responsible and therefore deserving of trust and loyalty?
You think you can achieve that spending a few billion dollars saying so? No one will believe you or even take you seriously. But [...]

It’s World Environment Day today

Its World Environment Day today. The problems we face are large and each one of us wonders what impact a single individual can have on a problem of such vast proportions and complexity. Stop wondering. There is something you can do immediately. Take a pledge never to use a use-once-and-throw-away product ever again. Use only [...]

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