Saving our planet; one bag at a time

May 26, 2007

Now, Green Fatigue sets in. Too much of a good thing?

Filed under: Branding, Environment — Kaajal @ 6:09 pm

Now, Green Fatigue sets in. Too much of a good thing?

I’m really happy that the environment is getting the attention it deserves but I can also easily appreciate why Green Fatigue could set in. Every little ecologically sensible move is accompanied by such a song and dance that people had to tune out.Action speaks louder than words and people respect it more. Giving away reusable fabric bags for instance.

Read a fascinating blog about Green Fatigue here

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