Now, Green Fatigue sets in. Too much of a good thing?

I’m really happy that the environment is getting the attention it deserves but I can also easily appreciate why Green Fatigue could set in. Every little ecologically sensible move is accompanied by such a song and dance that people had to tune out.Action speaks louder than words and people respect it more. Giving away reusable fabric bags for instance.
Read a fascinating blog about Green Fatigue here

Stumble it!Posted: May 26th, 2007 under Environment, Branding.
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