Archive for May, 2007
Looks like others also find Fair Trade expensive
I just read a blog (http://greenlagirl.com/category/caffeine/) where the high cost of getting Fair Trade Certification is discussed.
The girl who wrote the blog – an American - seemed to think that companies should spend the money anyway because it is worth it. In many ways I agree with her and yet when I think of […]
Posted: May 26th, 2007 under Environment.
Comments: 2
Now, Green Fatigue sets in. Too much of a good thing?
I’m really happy that the environment is getting the attention it deserves but I can also easily appreciate why Green Fatigue could set in. Every little ecologically sensible move is accompanied by such a song and dance that people had to tune out.Action speaks louder than words and people respect it more. Giving away reusable […]
Posted: May 26th, 2007 under Environment, Branding.
Comments: none
Can we afford a Fair Trade Certification?
A customer wrote to me asking whether we could offer a Fair Trade Certificate. I hadn’t heard of Fair Trade so I searched, read about it and discovered that it was a very powerful marketing medium and I was thrilled, until I wrote and asked how we could become members.
I found to my horror that […]
Posted: May 24th, 2007 under Environment, Branding.
Comments: 1
Green is coola than eva…
Its so gratifying that after years of “selling” the idea of eco-friendly reusable bags to find myself in a position to look around me and find I don’t need to add anything to the attention the issue is already getting.
But some perspective does appear necessary.
Lloyd Kerry of Charlottetown in Canada supports the idea of using […]
Posted: May 16th, 2007 under Environment, Branding.
Comments: 2
Thank you, Anya Hindmarch!
Designer Anya Hindmarch put her signature onto a cotton canvas bag that said I’m not a plastic bag and they were a sellout at Sainsbury’s. When stocks ran out they were on Ebay at £200. I believe they’ve settled down at £50.
For those interested in owning a designer bag, the Anya Hindmarch name is what […]
Posted: May 4th, 2007 under Environment, Branding.
Comments: none
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