“2006 was the year that consumers spent more on ethical goods than on beer and cigarettes - £29 billion on consumer goods alone.

So business, consumers and government appear, for the first time, to be getting serious about sustainability. Political parties of all colours raced to out green each other. We are genuinely at a tipping point”.

Said Conservative Shadow Environment Secretary, Peter Ainsworth

The Tipping Point? What’s that?

It’s a book about change. In particular, it’s a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does, says Malcolm Gladwell, author of the New York Times bestseller.

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