Saving our planet; one bag at a time

December 30, 2006

Colour of the Year 2007: Green

Filed under: Branding, Environment — Kaajal @ 5:37 pm

Green is the color of 2007

Thomas L. Friedman, world affairs correspondent for the New York Times and author of the book “The World is Flat” recently said that if he were the editor of Time magazine, his year ending cover would be a green colored one which says “Colour of the Year”.

He believes we reached the tipping point this year, and that green issues are now totally and irrevocably mainstream. Wal-Mart, in addition to using green to improve its image, also finds that being more energy efficient is highly profitable for itself and its customers. Politicians no longer consider green issues of interest only to elite audiences.

Now living, acting, designing, investing and manufacturing green has come to be understood by a critical mass of citizens, entrepreneurs and officials as the most patriotic, capitalistic, geopolitical, healthy and competitive thing they could do.

Using our reusable cloth bags for promotions and events instead of plastic is a quick, inexpensive and elegant way to establish your company’s green image.

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