Saving our planet; one bag at a time

July 19, 2006

Who are we? What do we stand for?

Filed under: Branding — Kaajal @ 6:56 pm

Who are we and what do we stand for?

It’s one thing to have great intentions but does everyone in your organisation feel the same way? One has to consciously create a set of shared values to operate by.

That’s what lets most large, fast growing organisations down. No one has the time to create an operating philosophy.

It’s really worth making time for this.

Then it empowers you to promise, and to deliver, knowing that the whole organisation agrees on what must be done. And agrees on how it must be done.

It’s now become a shared goal. So when customers tell us they’re pleased with us, we make it a point to celebrate.

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