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All us little guys need to brand too…
People eventually judge you by what you do, not by what you claim.
If your behaviour contradicts what you’ve claimed, all your advertising looks like one big lie.
Here’s a delightful saying I read: “Make sure you don’t have any Weapons of Mass Destruction type fantasies in your marketing story. The harder you hype, the harder you [...]
Posted: June 5th, 2006 under Branding.
Comments: none