I just wrote about mass customization a few days back and read something today that reinforces my belief in out thinking.

There’s a fascinating article here at Infomat.

Trends, they say, can help track changing definitions of what constitutes value to consumers.

The customer-made trend, co-creating with your customers, is the most important one to watch. Not because everything has to or will be co-created in the future, but because tapping into the collective experiences, skills and ingenuity of hundreds of millions of consumers around the world is a complete departure from the inward looking, producer- versus-consumer innovation model so common to corporations around the world.

Can’t agree with them more! We’ve been moving in this direction fr a while now and it is paying off very well.

Stumble it!