Saving our planet; one bag at a time

June 13, 2006

Dedicated to you, the individual

Filed under: Branding, Environment, Jeans — Kaajal @ 2:12 am

Mass customization means producing goods and services to meet individual customer’s needs with near mass production efficiency

It’s a new world out there, a world that is empowering each one of us like never before.

No longer do you need to buy stuff that some product manager who’s never met you in your life decides you will want. Traditional mass production thinking says make what most people will want.

But if you’re not most people, too bad for you. You don’t matter. Or didn’t.
This is no longer true. Not in the emerging era of mass customization.

Mass customization means producing goods and services to meet individual customer’s needs with near mass production efficiency.

Some of us are equipping ourselves to cater to individuals. This isn’t a technological breakthrough as much as an attitude breakthrough. Based on our gut-feel that most people aren’t happy being statistics any longer.

So all you folks around the world who don’t fit the “average” don’t have to compromise any more.

Talk to us instead. We talk to individuals and make the products that they want.

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