Saving our planet; one bag at a time

December 22, 2004

Paper and plastic don’t cut it. Reusable cloth bags are the only sensible choice.

Filed under: Uncategorized — Rajiv Badlani @ 6:15 am

The best choice isn’t paper or plastic, says Wayne Parker in this article in the Pacific Business News.

He adds “When faced with the question of paper vs. plastic bags at the local supermarket, the correct choice, according to environmental officials, is neither of the above. The best environmental choice is to skip a bag altogether, or if one is necessary, shoppers should take their own reusable shopping bags”.

You bet, Wayne!

Plastic bags get used once and then continue to contaminate our planet for 3000 years. Paper bags cause trees to get cut down – also for just one use. Cloth bags make so much more sense.

Each bag gets reused as many as 500 times. And every time they get reused, they are a potential walking billboard for some perceptive company that understands 360 degree branding and understands that consumers respect brands not for what they claim, but for the actions they take.In short your brand image isn’t determined what you say, but what you do.

See these powerful branding devices and find out how easy and economical they are at Read the full article here. More…

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