Saving our planet; one bag at a time

May 31, 2004

Forgive the plugs folks, they’re for a good cause!

Filed under: Uncategorized — Rajiv Badlani @ 3:18 pm

Alex Steffan, who writes a brilliant blog at noticed my blog and wrote

“I love obsessive geekery for a good cause, and I believe I have stumble upon the Ur-site, the Platonic example of the form: the Badlani blog which focuses, essentially entirely, on news about the ongoing global efforts to reduce our use of plastic bags. Yes, that’s right: it’s an anti-plastic bag blog. Pretty good one, too, full of interesting little tidbits like San Francisco’s implementation of a 17-cents-a-bag bag tax (jargon watch for the day: tax on plastic bags = “plastax”).”

But he wasn’t entirely thrilled as he adds “(The only bummer with Badlani is the authors’ relentless hawking of their own cotton bags. We get it, they sell bags. So do others, like’s Vincent Cobb. No need to remind us every post.).

I take his point. Repetitive and relentless promotion can become tedious, but I feel virtuous doing it because

Higher listings = more vistors = more fabric bags sold = less plastic bags plaguing our world.

So, folks, bear with the plugs if you will, and in fact, spread the word if you agree!

But I did need reminding of that, so thanks, Alex! Please note the absence of a plug in this blog.

May 24, 2004

Psychostrategy for your next trade show

Filed under: Uncategorized — Rajiv Badlani @ 3:16 pm

When you’re headed for your next trade show, consider reusable fabric bags as your giveaway. Visitors love receiving them because it facilitates carrying all the literature they collect.

The fact that folks will carry them around the show displaying your logo and plugging your presence is only the immediate benefit. Much after the show is over, they will still be using them (no one throws them away) and literally become a walking billboard for you.

But there’s more. People are becoming increasingly aware of the harm that plastic bags do and when your logo is seen on an eco-friendly substitute for plastic bags, your brand gets positioned in their mindspace as one of the “good guys”.

This follows from a very basic logic. People don’t want to be bombarded with your marketing message. They prefer to unravel a subtle message themselves.

If this contradicts what some marketing bozos have told you, check out the logic on yourself.

When someone is telling you a joke and you can figure the punchline even before he completes his story, that joke doesn’t break you apart and, chances are you don’t remember that story.

But when someone tells you a joke and it takes you a few seconds to figure out what was funny about it, when you start laughing, you can’t stop. And, you tend to remember that story, right?

A marketing professor once explained this phenomenon to me. When you don’t immediately “get it” it challenges and engages your mind. That brief engagement is what makes some things memorable and others get forgotten fast.

Get it?

These quiet little bags are amazingly attractive and economical. You will not believe how affordable they are so come check them out on our website

May 17, 2004

No such thing as a free plastic or paper bag

Filed under: Uncategorized — Rajiv Badlani @ 3:15 pm

Karama Neil, a lovely lady from Little Rock, Arkansas, wrote a blog about the harm plastic bags are doing and mentioned my blog as being a good reference source. Thank you, Karama. It’s nice to be acknowledged, particularly by a person as accomplished as you.

Karama’s weblog is at What a great concept “So what can I do?”

I disagree about paper bags, though. Cutting down a tree that takes years to grow, lugging it to sawmills and then to paper mills that consume huge amounts of electricity and water to produce a paper bag which gets used once and thrown away is also wasteful.

Using anything once and throwing it away is wasteful. Fabric bags get reused hundreds of times and make so much more sense.

But plastic and paper are cheaper, some will say. They aren’t, actually. The shops that give these to you “free” are actually paying for them and charging you an invisible premium for them. Even if they cost as little as 4 cents, over 300 uses that is $ 12.00. Our fabric bags start as low as 60 cents, and they can be reused used more than 300 times. Do the math!

Fabric bags are the real answer to saving our planet from the blight of plastic refuse. See how attractive and economical they are at

May 10, 2004

Don’t waste! Australia shows the way

Filed under: Uncategorized — Rajiv Badlani @ 3:13 pm

Australia’s Northern Daily just published an article about how local councils have contributed huge sums of money for calico bags to be distributed free to residents.

The 13 participating councils are Armidale Dumaresq, Glen Innes, Gunnedah, Guyra, Gwydir, Inverell, Liverpool Plains, Moree, Narrabri, Tamworth, Tenterfield, Uralla and Walcha.

Vanessa Tiernan, project co-ordinator for the Northern Inland Regional Waste Group, said yesterday each of the group’s 13 constituent councils had contributed a collective $65,000 to buy 86,000 “Don’t Waste” bags.

They would all carry the same “Don’t Waste” message, but there would be one difference from council area to council area. In Tamworth, the bags would carry the message “Don’t Waste Tamworth”, whereas in the other areas, the message would be “Don’t Waste Glen Innes” or “Don’t Waste Inverell”.

Sensible. Where plastic bags are usually used just once or a few times before being discarded, the calico bags are so durable they can be used for months and even years.

Calico bags are attractive and economical as you can see at

May 2, 2004

Plastic bags are not free

Filed under: Environment — Kaajal @ 3:12 pm

Plastic bags aren't free. YOU pay for them.

Mary O’Keefe from Pompano Beach wrote an article in the Sun-Sentinel in which she mentioned how she initially thought California’s proposed 17 cent tax on plastic bags was ridiculous and a burden on the consumer.

But she quickly changed her mind.

Here’s what she says “Then I went to my local grocery store and again came home with numerous plastic bags. Several bundles had two and three bags for one item that was not breakable nor particularly heavy,”

“I have changed my position. The one dismissed value of this proposal was the awareness of what we waste. Even though our behavior — not the plastic bags — is the problem, it would inspire awareness and conservation. We apparently need constant reminders or reprimands. Other countries that have implemented such a program report great success”

You’re so right, Mary. Plastic bag consumption fell 90% in Ireland after they imposed a tax on plastic bags.

People who believe plastic bags are being given free just aren’t aware of the facts. They cost you money, and more than you think.

So, it’s not really a burden either. The consumer is already paying this 17 cent cost in the form of city and municipal taxes. The 17 cent figure was worked out based on how much it costs communities to cope with the mess plastic bags create.

Add to this the fact that retailers who appear to give them away free are actually buying them and building the cost into the products they sell you. Most will be happy to offer you a discount if you bring your own bag.

Reusable fabric bags are an attractive and surprisingly economical alternative and very, very practical.

Most American have the impression that fabric bags are expensive. They aren’t. They’re surprisingly affordable. 

Powered by WordPress