That’s a fabric I have created by weaving jute and cotton together. Almost everyone who sees it falls in love with its look and texture. Now, I’m trying to make it from jute and recycled cotton yarn.

With all the debate going on about what is really most environmentally friendly and what is less so and what is just greenwashing (where eco-friendliness is exaggerated or lied about. Sadly lots of people and companies are doing greenwashing. You keep reading ads about “recyclable” polypropelene, for example. Yes, in theory it is, but in practice

As an environmentally concerned person I tend to read news about plastic bags. One of the most common things I encounter are people who agree that plastic bags are bad, but lament the fact that it is difficult to remember to carry your reusable bag. Well, here’s a simple solution. Just tuck a couple of these into your pocket or purse, put a few into

Trends, says futurist John Naisbitt, are like horses, easier to ride in the direction they are going.

Who would argue with this? Don Quixote perhaps, but marketing wisdom says go with the flow, it makes more sense.

The flow is going the ecological way. Most markets that have matured passed the novelty of the neo-capitalistic fascination with gimmicks and toys have become increasingly tired of novelty for novelty’s sake. Utility and common sense

Advertising Age recently carried an article about how green marketing as a niche was saving advertisers and consultants from the overall recession. The green marketing area is a growth zone at the moment and Cincinnati based HSR B2B reported revenues growing by 30% in this zone.

Ogilvy North America has formed a new practice called the Greenery, which is helping clients such as DuPont, IBM Corp.

Though it sounds so simple, a lot of people still have to catch on that using a reusable bag really makes a difference to our environment. 

It helps to have any form of publicity that promotes the idea and celebrities endorsing good ecological sense is a very useful step. 

Texas-based grocery store H.E. Butt Grocery Co. (H-E-B) is launching an April ad-campaign featuring Eva

Toronto’s tap water is some of the cleanest in the world and subjected to more filtration and safety regulations than bottled water.

But, for Torontonian consumers that’s not enough. Before tap water would be

I’ve long admired Britain’s The Independent as being one of the more thinking news entities. This brilliant and thoughtful article by Michael McCarthy, their Environment Editor (how many other news bodies even have an Environment Editor?) proves me right.

Why are we asking this now?

Because yesterday the Government’s anti-waste body, Wrap, announced that plastic bag use in the UK

This article from the Denver Post points out how important it is to get legislation right when addressing the problem of plastic bags.

Encouraging people to move toward reusable shopping bags is a good idea.

We get that, and support it.

However, the bag-banning measure blowing through the state legislature has morphed into something that will be counterproductive to its laudable aims.

Originally, Senate Bill 156 would

The Aspen-Telluride area is not going to let it happen. I just read this news release today:

Aspen-Telluride bag challenge expanded

Beginning March 1, 26 mountain towns including three in the Roaring Fork Valley are competing in the 2009 Colorado Association of Ski Towns (CAST) Reusable Bag Challenge, to see which town can minimize their use of single-use, disposable shopping bags the most. The competition will end