
Today I saw a press release announcing that a childrens’ book called “My Bag and Me” had won the iParenting Media Award. What a great idea. I wish I had thought of it first. But I didn’t and they did and I wish them great success with it.
Here’s the press
continue reading ...
Posted: May 15th, 2008 under Environment, Branding.
[ Comments: none ]

Seattle’s mayor Greg Nickels and City Council President Richard Conlin have proposed a 20 cent “green fee” on all disposable shopping bags. It targets both paper and plastic bags at grocery, drug and convenience stores, says this story in LA Times. “The answer to the question ‘paper or plastic’ is neither: Both harm the environment,” the mayor said in
continue reading ...
Posted: May 8th, 2008 under Environment, Happy customers.
[ Comments: none ]

“What sells?” I was asked the other day by a young lady, a budding entrepreneur, looking as though she expected some deep and secret insights from me.
Fortunately, I had a simple answer to give her: “Brands that people trust. Brands they associate with the good qualities they seek and a name they associate with the absence of
continue reading ...
Posted: May 1st, 2008 under Environment, Branding.
[ Comments: none ]

People who still believe green thinking is restricted to niche players ought to read the brilliant and insightful article below from Infopedia.com (a Forbes company). It is a stark reminder of just how mainstream green thinking has become. Green is truly the new black, both in terms of fashion and now in terms of
continue reading ...
Posted: April 10th, 2008 under Environment, Branding.
[ Comments: 3 ]
Posted: April 8th, 2008 under Environment, Branding.
[ Comments: none ]

Ever wonder why IKEA is such a respected and admired company? Its simple things like this that makes it happen.
Since IKEA stopped giving away free plastic bags – you either bring your own or buy one of their giant blue bags for 59 cents – the results have been dramatic.
Until March
continue reading ...
Posted: April 4th, 2008 under Environment, Branding.
[ Comments: 1 ]

This Cuvier’s beaked whale was recently found dead washed up on a British beach. Its stomach was clogged with plastic bags.
Marine biologists believe it is another victim of our careless, plastic bag culture.
Cuvier’s beaked whales are reclusive mammals.
Although they are found in almost every sea in the world, little is known about their behaviour in the
continue reading ...
Posted: April 3rd, 2008 under Environment.
[ Comments: 2 ]

A mass movement is building against the throwaway bags that are wrecking our environment, with more than 140 British towns, boroughs and villages demanding a ban. The Daily Mail started a campaign against plastic bags, and they’ve been reporting on how effective it is being.
In Ahmedabad, where I live, the leading English daily is the Times
continue reading ...
Posted: April 1st, 2008 under Environment.
[ Comments: none ]

Leaf Rapids, Manitoba, just completed its first year as North America’s first plastic bag free community. In this story from the Vancouver Sun, read about how a small town of just
continue reading ...
Posted: March 31st, 2008 under Environment.
[ Comments: 1 ]

Selkirk city plans to become Scotland’s first plastic-bag-free community. In this article on the Business.Scotland.Com website, read about how they were inspired by Modbury’s success. Here’s the article:
Historic first in the bag as town declares war on plastic
continue reading ...
Posted: March 31st, 2008 under Environment.
[ Comments: none ]