Saving our planet; one bag at a time

June 29, 2010

We design artwork too!

Being in the business of promotional bags, most of the inquiries we get are for your conventional promotional bags with prints that are either company logo’s and/or names and occasionally names of special events. Its not as if we don’t enjoy working with these; we love to… every new inquiry and every new prospective client comes in with a wave of excitement and eagerness to get their order no matter what… and as a whole that’s what keeps us at Norquest Bags going.

But every once in awhile we happen to meet customers who do a bit more than promotional work; they look for spreading the same message we hope to spread with each and every bag we make… a message to save our planet. We hope to do it one bag at a time, and they do it for us.

Recently, we got an inquiry for one such customer. After much deliberation and discussions, we finalized 3 of our best selling styles. 2 of the styles were supposed to carry prints given to us by our customer and the last one was without a print. At Norquest, we make sure that you get exactly what you’re looking for and that nobody dealing with us has to compromise at any stage.

So, as our process goes, the first printed bag is always photographed and a picture is sent to the customer for their approval. One of the bags, as expected looked very nice. The other one… not as much! The print was a pretty good one, but didn’t sit well on the bag… and this is where we decided to offer our help. The theme being green and for the environment, it was too close to home for us and there was no way we were going to miss an opportunity to design something.

It took a few tries to get a print finalized, but the final one ended up looking great on the screen and even better on the bag. We’re always very happy when we get a chance to come out of our normal work and try something different. Kudos to our customer, because it always takes a lot of willingness and wee bit of patience to try something new… and its because our customer was like that, we got an opportunity to do this.

We’ve seen the bag and even though our customer has seen a picture of it, we can’t wait till he gets it in his hand and feels as happy about it as we are right now. Should be any day now.

At Norquest, we make it our goal to make sure that all of our customers are as excited about seeing their bags as all of us here are, right from the time the order is finalized to the time each and every bag is stitched, finished and packed. We make bags not just to fulfil our customer’s needs but also to try and show the world the bigger picture to at least try and help us in our aim to save our planet, one bag at a time.

June 11, 2010

Say YES to PLASTIC? NO Not Really!

Saving our planet, one bag a time!

June 11th… A day we have all been waiting for; FIFA kicks of the 2010 World Cup in South Africa. 1 month of pure excitement and finally something to look forward to at the end of the day!

The newspapers have been full of stories and articles that have been used to build up the furore over this event. But one article this morning stood out from rest “Soccer teams to wear recycled bottles”.

The Portuguese winger, Christiano Ronaldo along with other players will be seen wearing jerseys made from recycled plastic bottles. 8 bottles to 1 jersey, 23 players to 1 team, 9 nations in all and this is not counting what is being retailed. Apparently some 13 million bottles have already been diverted from landfill sites to manufacture these jerseys.

This seems to be a fantastic way of diverting waste plastic to a productive and even fun use. The intent behind it is of course to tell the world that this is a great way to end the adverse impact of plastic on the environment.

So is this a shifting paradigm? A world that now says YES to PLASTIC?

It is brilliant to find a viable solution to the millions of plastic bottles that are being discarded. But what after? Where do these jerseys go once they tear and get worn out? Won’t they be sent to landfills and if so, then isn’t the plastic going right back where it came from, albeit in a different form?

So while this concept deserves applause, it does require further thought. We can’t ban plastic from our lives, there is just too much of it being used for every little thing. But where there is a substitute we must use it. Plastic bottles and plastic bags are the biggest examples. There are easy and immediate substitutes available, so why aren’t we using them? Glass bottles and cotton bags, that’s the way to make a difference!

Here are Norquest we really do believe that changing over from plastic bags to bags made from sustainable fabrics like jute and cotton is a real and feasible choice. Help us save the planet one bag at a time.

June 5, 2010

World Environment Day!

It’s been 38 years now, this being the 39th, since the United Nations General Assembly stepped forward in an effort to make our planet a better place to live in; an effort to promote environmental issues that if taken care of would guide the present to a sustainable, prosperous and safer future; an effort to awaken the people of the world and make them contribute to the betterment of our environment; an effort that has been immensely adulated and has only earned more and more of appreciation all over; an effort better known as World Environment Day (WED).

As time matured, the 5th of June not just attained importance in the minds of people but also gradually made them understand the reason behind the constant arguments put forth by environmentalists all over the world. Now, people are well aware of the fact that they themselves, by their constant unsustainable actions, are putting their home at stake.

We took cognizance of this fact and decided to help the cause in the best way we can. This led to the establishment of our company, Norquest Bags in the year 2002. We’re a modest little company in India that makes and ships eco friendly bags to customers all over the world and believe that one day there can exist a world without plastic bags. We constantly strive to achieve this reality by working with natural fabrics like cotton and jute.

We’ve recently come up with a fabric called recycled waste cotton and another one called, juton. Juton, which is a unique blend of jute and cotton, has already bought in tremendous response from customers all over. Cotton which is rendered as waste during the spinning, weaving and cutting processes, and even discarded cotton clothes are reused and yarn is made out of it; the fabric weaved out of this yarn is recycled waste cotton.

We hope that with our existing line of products (www.badlani.com/bags) and the new ones we’ve recently introduced, we continue to serve our existing customers and every new one to the best we can and do our little bit, to save our planet, one bag at a time.

May 30, 2009

How do you like this bag?

Filed under: New products — Kaajal @ 3:00 pm

That’s a fabric I have created by weaving jute and cotton together. Almost everyone who sees it falls in love with its look and texture. Now, I’m trying to make it from jute and recycled cotton yarn.

May 29, 2009

And the winner is recycled cotton!

With all the debate going on about what is really most environmentally friendly and what is less so and what is just greenwashing (where eco-friendliness is exaggerated or lied about. Sadly lots of people and companies are doing greenwashing. You keep reading ads about “recyclable” polypropelene, for example. Yes, in theory it is, but in practice not even 1% actually gets recycled), I just read an article which said

Cotton is good

Organic cotton is better, and
Recycled cotton is best!

So, folks, ask about our recycled cotton bags (write to me at Rajiv at Badlani dot com).

Not only are their really eco-friendly, but they also have a very, very attractive feel and look!

May 14, 2009

A reusable bag you will never forget

As an environmentally concerned person I tend to read news about plastic bags. One of the most common things I encounter are people who agree that plastic bags are bad, but lament the fact that it is difficult to remember to carry your reusable bag. Well, here’s a simple solution. Just tuck a couple of these into your pocket or purse, put a few into your car’s glove compartment and you’re always equipped to shop and not use any plastic bags.

We make tote bags, backpacks and overnighters as part of this range, all of which fold into convenient little pouches that you can easily carry wherever you go.

These aren’t on the website yet, but write to me ar Rajiv at Badlani dot com if you’d like prices and things. Do also look at the rest of our range at www.badlani.com/bags.

May 13, 2009

Branding. Essential and simple.

Trends, says futurist John Naisbitt, are like horses, easier to ride in the direction they are going.

Who would argue with this? Don Quixote perhaps, but marketing wisdom says go with the flow, it makes more sense.

The flow is going the ecological way. Most markets that have matured passed the novelty of the neo-capitalistic fascination with gimmicks and toys have become increasingly tired of novelty for novelty’s sake. Utility and common sense and good taste are back in fashion.

Studies show that most consumers prefer not to receive and carry home unnecessary packaging, and actually choose products based on the ecological impact of what they are buying.

Under these circumstances it makes sense for you to consider including cotton bags as part of your marketing strategy.

Like these savvy folks did. In the picture above you see a small selection of the branding activities we’re proud to have been associated with.

Here’s why. They get re-used as many as 500 times. Every time it gets re-used it acts as a walking billboard for your brand or for your message. In addition to just doing a passive reminder job like other stuff – for example a billboard – can, it also makes a proactive statement that the consumer who is carrying your bag endorses your decision to use a cotton bag as a promo device rather than some flippant giggle-once-and-throw-away thing.

Whether it’s a product or a service brand you are promoting, or an event, a fund raiser or a rock show, the same logic applies: Do stuff your audiences respect you for. Show that your actions prove your attitude.

Makes sense doesn’t it? David Ogilvy hit the nail on the head when he said “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”

Lets go on from there and agree that everything you do should meet with approval by your target audience. People don’t like what plastic is doing to their world. They approve of people who work towards solving this problem. You can plug into this by using a cotton bag as par of your communication.

But aren’t they expensive?

Not if you buy them direct from us in India. Come see our range at http://www.badlani.com/bags and discover to your delight how economical they are.

April 14, 2009

The Green Marketing niche grows during recession also

Advertising Age recently carried an article about how green marketing as a niche was saving advertisers and consultants from the overall recession. The green marketing area is a growth zone at the moment and Cincinnati based HSR B2B reported revenues growing by 30% in this zone.

Ogilvy North America has formed a new practice called the Greenery, which is helping clients such as DuPont, IBM Corp. and Motorola Inc. with green marketing initiatives.

“So many of our clients are ready for green,” said Carla Hendra, CEO of Ogilvy North America. “So we designed a total offering around helping clients associate their brand with the mission of being better at environmental management and policy, as well as promoting green products.”

But, Examiner.com’s Lisa Booth says greenwashing is becoming a growing concern: “Some companies are sincere in their efforts and want to make a positive impact by becoming more eco-friendly. However, there are businesses that have figured out that making consumers think they’re doing good can be just as beneficial. This dishonesty is known as “greenwashing.” Greenwashing refers to a marketing technique whereby a company falsely claims to have taken environmentally friendly actions.

The most harmful effect of greenwashing is that it takes away from those who are making difference by feeding growing green consumer cynicism. Eventually all eco-friendly companies might be placed under the same umbrella and our confidence in green maybe undermined”.

I see so many bag manufacturers use the word recycled and recyclable in relation to nonwoven polypropylene bags. This is an example of greenwashing. None of the bags are recycled and while they may be potentially recyclable, almost none are ever recycled in actual fact.

At Norquest we always advise customers looking for a green image to choose from a variety of nature based products we offer – cotton, organic cotton, recycled cotton, and jute. See the range at www.badlani.com/bags

April 3, 2009

Every celebrity endorsement helps the cause of reusable bags

Though it sounds so simple, a lot of people still have to catch on that using a reusable bag really makes a difference to our environment. 

It helps to have any form of publicity that promotes the idea and celebrities endorsing good ecological sense is a very useful step. 

Texas-based grocery store H.E. Butt Grocery Co. (H-E-B) is launching an April ad-campaign featuring Eva Longoria Parker discussing the impact of recycling and using reusable shopping bags. 

It will make so many indifferent people sit up and take notice and will definitely influence many star struck young girls to follow suit. 

In addition, H-E-B stores will be selling Longoria Parker-themed reusable bags at each of its locations, while also collecting plastic bags from customers for recycling. 

Way to go H-E-B, and way to go Eva! 

Lots more businesses could benefit from using reusable bags to promote their brands by showing their ecological concern. See www.badlani.com/bags to see how affordable and economical they can be.

March 17, 2009

Just too much plastic for us to handle

Toronto’s tap water is some of the cleanest in the world and subjected to more filtration and safety regulations than bottled water.

But, for Torontonian consumers that’s not enough. Before tap water would be accepted as the absolute cleanest choice, the perception that bottled water is cleaner and healthier had to be quashed and the environmental drawbacks presented.

Toronto’s Agency59 filled city bus shelters with plastic bottles to illustrate the environmental impact of plastic.

With so many bottles in such a small space, Torontonians literally felt as if they were “drowning in plastic.”

Plastic bottles are nowhere near as bad as plastic bags because they can be and actually are recycled, but the sheer numbers and the effort is a nuisance and costs city administrations plenty.

The problem is one of numbers. Plastic bottles like plastic bags may seem inncous but the numbers used are staggering.

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