I just read an article where the author is outraged by Wal-Mart dictating green parameters to their suppliers for the products they buy. I’ve reproduced the story below.

I imagine Wal-Mart’s reputation as a bully has some element of truth,

Every so often a pleasant surprise arrives in your mailbox.

This morning it was a friend and customer in England Simon Hawthorne sending us a picture of him showing one of our bags to British Prime Minister Gordon Brown.

“He’s very supportive of the reusable bag campaign” wrote Simon “and with

Green is the sexiest concept around. As you read this story about Ferraris and Porsches taking a back seat to greener cars, let me tell you an even easier way to make your point. Grab a cotton shopping bag!

WASHINGTON: Forget that Ferrari, put away the

Its World Environment Day today and an appropriate moment to acknowledge what is happening to awareness of environmental issues.

The last one year has seen a greater growth in awareness of environmental issues than ever before. Green marketing is now taken seriously by all but the most backward companies.

Even knowing

Singapore, unquestionably one of Asia’s best governed states, is facing a dilemma over the disposal of plastic bags. Burning them for energy was considered a convenient solution for the land-scarce territory, but the dioxins generated are now an issue of debate.

One concerned citizen, Ms. Bhavani Prakash, wrote to

I’ve always been convinced that kids are more honest and sincere than us cynical old timers who’ve accepted the world for what it is and are willing to let things be the way they are. Kids are bright eyed and innocent and haven’t yet got around to assuming that change is impossible. So, they try. And sometimes that’s

Today I saw a press release announcing that a childrens’ book called “My Bag and Me” had won the iParenting Media Award. What a great idea. I wish I had thought of it first. But I didn’t and they did and I wish them great success with it.

Here’s the press

Seattle’s mayor  Greg Nickels and City Council President Richard Conlin have proposed a 20 cent “green fee” on all disposable shopping bags. It targets both paper and plastic bags at grocery, drug and convenience stores, says this story in LA Times. “The answer to the question ‘paper or plastic’ is neither: Both harm the environment,” the mayor said in

“What sells?” I was asked the other day by a young lady, a budding entrepreneur, looking as though she expected some deep and secret insights from me.

Fortunately, I had a simple answer to give her: “Brands that people trust. Brands they associate with the good qualities they seek and a name they associate with the absence of

People who still believe green thinking is restricted to niche players ought to read the brilliant and insightful article below from Infopedia.com (a Forbes company). It is a stark reminder of just how mainstream green thinking has become. Green is truly the new black, both in terms of fashion and now in terms of