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What is the business?
Selling cotton bags. We manufacture them in India. We need folks to help us
locate, approach and sell to customers.
Do I need much business
experience?
Experience is helpful, but a willingness to get on with it is even more
important. We'll be happy to share our experience with you and guide you as
much as we can.
What will I need?
Not much. You'll need to make a list of potential customers (we'll help),
get a set of samples to show them and you'll be set to go.
Do I need a website?
Not really. You can use our website as your catalog, create a replica on
your own site or even on a freebie site, but it isn't absolutely necessary.
What kind of investment
would I need to make?
Very little. You should order a sample set to have with you when you meet a
customer. It costs just $ 250 and is easily worth it, because folks love
the bags when they can look at them and feel the quality for themselves. If
you'd like to be a bit more pro-active, you could order maybe 1000 bags to
be imprinted with your own name and phone numbers and send them out as
mailers. This gets a great response and costs very little (write in and
we'll work it out in detail with you).
Who buys
these bags?
Lots of folks. Anyone who can use the publicity generated by someone
walking around with a bag displaying their logo or name is a buyer. This
includes most retailers, folks who participate in trade shows, people who
are organizing conferences, screen printers - lots and lots of market
segments buy these bags. Write to us. Well brief you in greater detail.
Can this be a
big business?
Yes. This is a very large market. The US itself consumes 9 billion dollars
worth of promotional merchandise every year. Promo products carry a
company's name, logo or message; as part of their marketing and
communication programs. When distributed free they are called advertising
specialties, when given as an incentive for a specific action are known as
premiums. They can be used alone, or integrated with other media, in
limitless ways. Popular programs are Business/Executive Gifts; Employee
Relations/Recognition; Travel or Safety Programs; and at Trade Shows to
generate booth traffic. Promo products are also effective for
dealer/distribution programs; co-op programs; company or corporate stores;
generating new customers or new accounts; nonprofit fundraising; public
awareness campaigns; and for promotion of brand awareness and brand
loyalty. Other uses include employee incentive programs; new product or
service launches; and marketing research for survey and focus group
participants.
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