|Giving gifts is such a joy. The most gratifying feeling in the world is the sight of happiness on someone's face when you know you contributed to it. But, in bringing pleasure to the hearts of those we care for, do we sometimes overlook the impact of our generosity on our environment?
If you know someone in waste disposal, they'll tell you that their worst nightmare is the day after Christmas, when they have to find ways to clear up tons of wrapping paper and foil. Use-once-and-throw-away gift wrapping is heartbreaking; such beautiful things shouldn't have to be torn and thrown away.
Here's one nice alternative: Re-usable gift bags. If you run a gift store, putting your logo on environmentally friendly gift bags gifting or re-use is a great branding ploy. 70% of the most lucrative market segments now report considering environmental impact when choosing a brand or a store. And the numbers are growing.