Who we are:
Norquest Brands Private Limited. We're a modest little company in India that makes and ships bags to customers all over the world.

Our statement of Ethics: We are very clear on a few things.

We exist only because of our customers. Our job is to give them the service and value they desire in the most efficient and courteous manner possible.

Our customer is the sole determinant of the value she/he seeks. It is our job to understand and fulfill their desires. If it is beyond our ability to do so, we must say so immediately so that they may seek other suppliers.

We recognize that our customers have the right to expect the highest standards of good manners, courtesy, transparency and service from us. We recognize that it is only through these that we will keep their custom.

Our goal is to make them trust us, like us and know that we will do our best for them, every time.

We recognize that we can only offer that kind of service to our customers if we get that kind of support from all our other stakeholders, which includes employees and suppliers of goods and services.

It is therefore our goal to constantly strive to earn the goodwill and trust of all these stakeholders by treating them with the utmost respect and behaving towards them with the same good manners, courtesy and transparency.

Following laws relating to child labor and fair wages is only the beginning. It is our job to help them reach their aspirations. In doing so, we not only seek to be able to run our business better but also to achieve our own aspirations of being good and decent human beings who wish to leave our world a better place than we started with.

We recognize that the community we live in is as important a stakeholder as any other and that it is our duty to be the best corporate citizens we possibly can. We must always ensure that we never bend laws in the interests of expediency and never do anything that we would have to carry on our conscience.

We also recognize that our ability to do the things we’ve listed above exists only if we run a profitable enterprise in the long run. We will, therefore, never allow short term opportunistic considerations to remove our focus from what is stated above.

The founders and owners of this business are clear that we are doing this to build a respected institution that we can feel proud of, so we will never undertake any business that strikes us as being unethical or even mildly shady.

Where we are located:
Norquest House, Udyan Marg, Mithakali, Ahmedabad 380006 India. Our phone numbers are: (+91 79) 2646 1626, 2646 3331. Our fax number is (+91 79) 2644 1812

Ahmedabad?
Where is Ahmedabad? Here’s a small map of India showing where we are. Ahmedabad is India's 7th largest city and has a population of 5 million people. It is best known as India's primary textile center.


Some of the people you’ll encounter at Norquest when you work with us:

Sanjiv Sood, 46, is a graduate of the famous Indian Institute of Technology at Powaii near Mumbai. Sanjiv's focus is doing ("I respect people who have dreams, Sanjiv says, but I am convinced they aren't worth anything until someone implements them) and he prides himself on always delivering a little better and a little faster and a little more. Sanjiv is the super-organizer that keeps this madhouse ticking like clockwork. Always on the go, Sanjiv is often accused of being a workaholic.

Kaajal Badlani, 30, graduated from the Entrepreneurship Development Institute in Ahmedabad, and continues to be involved with AIESEC, the international student exchange organization. She brings in the skills and instincts required to reach across the world and make customers all over the world feel as though we're servicing them at their very own doorstep. "I'd like every customer to feel as if they are the only customer we have and that this is the friendliest, nicest company they're ever dealt with"

Alpesh Bait, 30, is in charge of logistics management and enjoys bringing together all the variables that make great products. Alpesh is a graduate of commerce and one of his most endearing qualities is his ability to keep his cool under the most trying circumstances. "Don't worry", is what you'll hear from Alpesh most of the time "we'll make sure it happens". And it does!

Manini Badlani, 51, enjoys designing the bags we offer. Even as we work on completing our line of promotional bags, she's put together a delightful line of wine bags and gift bags and is now working on a line of hand bags and small-luggage bags for you to enjoy using. "Give me anything", she says, "anything at all and I'll show you how you can turn it into a beautiful bag!"

Rajiv Badlani, 57, is a graduate of the famous Bajaj Institute of Management. He's been involved in the garment industry most of his working life. He created and owned India's No.1 brand of jeans - Flying Machine (and still regrets selling it). He’s also had years of experience in advertising and corporate identity management. Rajiv prides himself on being able to build brands from scratch and is focused on creating delight in the minds of the customers we deal with. "Understanding customers is the easiest thing in the world", he says. "Just think how you'd like to be treated and treat your customers that way!"